Hi! I'm Ciara.
I'm a passionate, customer centric marketer with 10+ years of B2B marketing, account management & project management experience.
Fueled by a passion for helping others, I'm ignited by products & services that keep customers first and simplify challenges.
If you'd like to discuss an opportunity, please email me at ciara.m.bunch@gmail.com.
A Product Marketing Manager that enjoys sharing products that enhance the lives of others.
Core Skills
π» SaaS Implentation
ποΈ Messaging & Positioning
π Go-To-Market Launches
π Sales Enablement
βπ½ Content Writing
π₯ Cross Functional Management
Values
π Leadership. Everyone has the capacity to lead by sharing their strengths and championing others.
π Continuous learning. Always remain curious and open to learning new things.
π Teamwork. The best things are accomplished with a focused team working towards shared goals.
Work Examples
Carbon Solutions GTM Launch
Led GTM initiatives for entry into a new product category. Oversaw all marketing and internal training deliverables, contributing to a 16% increase in engagement across communication channels. Worked alongside product, sales, category management and leadership teams.Β
Customer Personas
Refreshed personas to improve outdated messaging and customer needs. This updated version better captures the company's customer base, their needs and details the impact of the available solution suite.
Sales Enablement
Created digital and print content to support sales team in their conversations about multiple products, as well as help customers learn how to effectively implement features.
I've created one pagers for aΒ new product launch, an overall company brand and a logistics offering.
As the blog library has grown, I've contributed orginal blog posts centered around recycling and the future of commerce.
Video Content
Produced a variety of video content to convey brand message, explain product features and share the importance of company culture.
Colleague Testimonials
"Ciara is always willing and enthusiastic when it's time to help others."
"She is a leader by her actions and the way she treats those around her."
"Always a positive person and helpful colleague with a 'let's get it done' attitude. Pleasure to have her."
"She has driven the projects forward cross-functionally working wtih SMEs from across the business."
"Ciara is constantly feeding product and engineering tickets to help us fix our problems and make the product better - we're better because of it."
"...even if she didn't know the answer right then and there, she has found it and then circled back."
"She comes to work with a positive and infectious attitude."
Public Speaking
Steel Market Update 2022
Participated in a panel of steel industry professionals discussing hiring trends and the future of work for the next generation. Over 1,200 people were in attendance.
AWMI Luncheon
Spoke about fair recruiting practices and shared tips on how to create and maintain a positive workplace culture.
Let's Connect
